Selling on Value Not Price Coaching Kit for Managers
Everything a Sales Manager Needs to Run a Sales Meeting on Selling on Value Not Price
Plan your next sales meeting using our online do-it-yourself Selling on Value Not Price Coaching Kit. This kit includes everything a sales manager needs to conduct a skills clinic on how to sell on value not price. The duration of this session is 90 minutes, which can be split into two or three shorter sessions if desired. Preview samples here: video, handout, and Manager's Notes.
How can this help your sales team? Successful sales professionals sell on value, not price, and utilize all the sources of value that their company, products, and services can provide to customers. The ability to sell well on value creates some objective reasons for the customer to select your company rather than one of your competitors. In other words, to differentiate you. Your salespeople will win new business and protect existing business by applying the concepts in this kit to a real life customer situation.
Bill McCormick
Teaching Tips Handout: Print and read
Outline: Planning and Timing Instructions - Print One
Managers Notes: Step by Step Instructions - Print One
Participant Handout: Print One for Each Person Attending Sales Meeting
Selling on Value Planning Form: Print One for Each Participant
Selling on Value Planning Form: Download this Word document and email to participants as reinforcement
Play Video During Sales Meeting (Note: Do a test run of your video at the meeting location to test browser access and internet speed.)