Course Description

Essential Selling Skills Session 7 – Listening Skills ($20, 27 minutes, on-demand) Essential Selling Skills Module 7 on Listening Skills teaches one of the most essential selling skills. The ability to listen – really listen – to customers will set you apart. Many salespeople don’t listen well because they focus instead on what they want to tell the customer and miss critical information that would otherwise help them to win a sale. You will learn how to be an active listener rather than a passive listener, as well as how to avoid common mistakes such as talking too much, using jargon, and overcoming external distractions. Participants will have an opportunity to self-assess strengths and areas for improvement as a listener.

What will you learn? 

The video, downloadable handout, and quiz will improve your ability to listen well throughout the entire sales call, including how to:

  • Combine listening and questioning skills to gather more and better information
  • Avoid making assumptions during a sales call
  • Become an active listener by using practical tips such as key word note-taking, expressing empathy, and paraphrasing
  • Identify and minimize common barriers to listening such as multi-tasking, interrupting and external distractions

Essential Selling Skills Session 7: Listening Skills is the seventh of twelve online learning modules in the Essential Selling Skills Series.

Your registration provides 6 months access to practical skills-based online training, on your schedule, at your location.

The instructor is available to answer questions at [email protected] or 339-832-8666.

The entire Essential Selling Skills series includes almost 6 hours of training divided into 12 sessions, each about 30 minutes in duration. The series includes a 1 year subscription for the discounted price of $175. Session 1 is free, so use it as a no-cost way to preview the entire series.

President, Peak Selling, Inc.

Bill McCormick

Bill McCormick is the founder and president of Peak Selling, Inc., a firm specializing in customized sales training and consulting. Bill has over 20 years of experience consulting managers and coaching sales executives and professionals. He is the primary author and developer of Peak Selling's customized sales and management workshops.Prior to founding Peak Selling, he was Vice President of Marketing for an international consulting and training company. Bill was responsible for managing their entire sales and marketing effort, including an international network of licensees, and doubled their sales volume in four years. Prior to that, Bill held positions in sales, sales management, and marketing for a Fortune 25 firm.Bill earned his M.S. degree in Business Administration from Johns Hopkins University and a B.S. degree from Rensselaer Polytechnic Institute. He also is on the Corporate Education Group (Boston University) [email protected] 

Course curriculum

  • 1

    ESS 7 Listening Skills

    • Print Handout: ESS 7 Listening Skills Handout

    • Play Video: ESS 7 Listening Skills

    • Take the Quiz: ESS 7 - Test Your Knowledge on Listening Skills