Essential Selling Skills Session 4: The Opening Stage and Relationship Building ($20, 30 minutes, on-demand) Essential Selling Skills Module 4 on the Opening Stage and Relationship Building teaches how to get off to a great start during a sales call, with emphasis on building and strengthening relationships with current and new customers. Why is the Opening Stage so important? Because you only have one chance to make a favorable first impression and you will set yourself apart by doing this well. Several practical relationship-building guidelines will be highlighted, such as how to connect with customers by using a behavior called “expressing commonalities.” Participants will learn the factors that determine how much time to spend in the Opening Stage and relationship-building because it varies for each sales call and different types of customers. You also will receive a downloadable planning form that you can use as a resource to plan for upcoming sales calls.
What will you learn?
- Do research to identify areas of commonality between you and each customer
- Use several practical relationship-building techniques
- Determine how much time to spend on the Opening Stage before transitioning to the next few stages of each sales call
- Apply the concepts to two different real-life sales situations
- Set and express clear goals so that the customer knows the purpose of each call
- Build relationships during the other stages of selling
Essential Selling Skills Session 4: The Opening Stage and Relationship Building is the fourth of twelve online learning modules in the Essential Selling Skills Series.
Your registration provides 6 months access to practical skills-based online training, on your schedule, at your location.
The instructor is available to answer questions at firstname.lastname@example.org or 339-832-8666.
The entire Essential Selling Skills series includes almost 6 hours of training divided into 12 sessions, each about 30 minutes in duration. The series includes a 1 year subscription for the discounted price of $175. Session 1 is free, so use it as a no-cost way to preview the entire series.
Print Handout: ESS 4 - Opening Stage and Relationship Building
Print Planning Form: ESS 4 Building Rapport and Relationships
Play Video: ESS 4 - Opening Stage and Building Relationships
Download and Save: Planning Form in Word - ESS4 Building Rapport and Relationships
Take the Quiz: ESS 4 - Test Your Knowledge on The Opening Stage and Relationship Building
$175.00Essential Selling Skills Series