Course Description

Essential Selling Skills Session 6: Questioning Skills ($20, 33 minutes, on-demand) The best sales professionals ask more questions and better questions than average sellers. You will learn four foundation guidelines for asking questions that can be used on every sales call. We also will highlight practical tips and examples for three categories of questions – Informational Questions, Opportunity Questions, and Commitment Questions – to ensure that you gather the most critical information about the customer’s needs and willingness to take action. You also will receive a downloadable planning form that you can use as a resource for upcoming sales calls.

What will you learn? 

The video, downloadable handout, downloadable planning form, and quiz improve your ability to plan and ask great questions, including how to:
  • Use four foundation guidelines that will help you to ask better questions and demonstrate to the customer that you are listening to her/him
  • Assess your natural strengths and areas for improvement in asking questions
  • Ask three categories of questions – Informational, Opportunity, and Commitment questions – so that you don’t overlook any critical information
  • Use a planning form (which is downloadable for future use) to prepare questions for an upcoming sales call


Essential Selling Skills Session 6: Questioning Skills is the sixth of twelve online learning modules in the Essential Selling Skills Series.

Your registration provides 6 months access to practical skills-based online training, on your schedule, at your location.

The instructor is available to answer questions at [email protected] or 339-866-8666.

The entire Essential Selling Skills series includes almost 6 hours of training divided into 12 sessions, each about 30 minutes in duration. The series includes a 1 year subscription for the discounted price of $175. Session 1 is free, so use it as a no-cost way to preview the entire series.

President, Peak Selling, Inc.

Bill McCormick

Bill McCormick is the founder and president of Peak Selling, Inc., a firm specializing in customized sales training and consulting. Bill has over 20 years of experience consulting managers and coaching sales executives and professionals. He is the primary author and developer of Peak Selling's customized sales and management workshops.Prior to founding Peak Selling, he was Vice President of Marketing for an international consulting and training company. Bill was responsible for managing their entire sales and marketing effort, including an international network of licensees, and doubled their sales volume in four years. Prior to that, Bill held positions in sales, sales management, and marketing for a Fortune 25 firm.Bill earned his M.S. degree in Business Administration from Johns Hopkins University and a B.S. degree from Rensselaer Polytechnic Institute. He also is on the Corporate Education Group (Boston University) [email protected] 

Course curriculum

  • 1

    ESS6: Questioning SKills

    • Print Handout: ESS 6 - Questioning Skills

    • Print Planning Form: ESS 6 - Questioning Skills

    • Play Video: ESS 6 - Questioning Skills

    • Download and Save: Planning Form in Word - ESS 6 Questioning Skills

    • Take the Quiz: ESS 6 - Test Your Knowledge on Questioning Skills

  • $175.00

    $175.00Essential Selling Skills Series

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